Previous Work

Examples of prior copywriting and design

GroupSJR

Sep. 2023 - May 2024

Editorial, social, and video content produced with a WPP content agency for national brands.

Work examples available upon request

Tools used: LLMs, Semrush, Monday.com

MediResource Case Studies

Mar. 2020 - Feb. 2023

New solutions for web, socials, and product features.

Tools used: Hootsuite, Google Analytics, Jira, Dreamweaver

Lead Generation with Attaineo

Mar. 2023

Updated and refreshed outbound campaigns targeting Life Sciences organizations in need of recruitment services. Successfully increased replies in Canadian segments.

Created a post-reply contact management system addressing all reply categories and sources, templated responses, existing client touchpoints, and tracking contact meetings with recruiters.

Tools Used: Overloop, Pipedrive, Lemlist, MailerLite

Personalized Outbound with GrowthGenius

Jan. 2019 - Sep. 2019

Managed B2B outbound messaging for cold email and LinkedIn campaigns generating new leads for businesses. Drafted campaigns employing heavy personalization and variable copy to discover message-market fit, fill the top of their sales funnel, and generate new revenue.

Tools Used: Apollo.io, proprietary tool

Video Editing with Medlantis Inc.

Apr. 2018 - Aug. 2018

Edited video and corrected audio on behalf of medical and pharmaceutical conference clients.

Tools used: DaVinci Resolve