Writer & Editor - Digital / B2B / Creative
Previous Work
Highlights of previous copywriting and design
Lead Generation with Attaineo
Mar. 2023
Updated and refreshed outbound campaigns targeting Life Sciences organizations in need of recruitment services. Successfully increased replies in Canadian segments.
Created a post-reply contact management system addressing all reply categories and sources, templated responses, existing client touchpoints, and tracking contact meetings with recruiters.
Tools Used: Overloop, Pipedrive, Lemlist, MailerLite
Personalized Outbound with GrowthGenius
Jan. 2019 - Sep. 2019
Managed B2B outbound messaging for cold email and LinkedIn campaigns generating new leads for businesses. Drafted campaigns employing heavy personalization and variable copy to discover message-market fit, fill the top of their sales funnel, and generate new revenue.
Video Editing with Medlantis Inc.
Apr. 2018 - Aug. 2018
Edited video and corrected audio on behalf of medical and pharmaceutical conference clients.
Tools used: DaVinci Resolve