Writer & Video Editor
GroupSJR Highlights
Notable projects and highlights from my client portfolio with GroupSJR, a WPP content agency

Interac
Tasks
Editorial, socials, creative strategy
Highlight: 'Pieces of You' campaign
I had the great opportunity to develop a digital security campaign involving an editorial piece, three videos, and supporting socials. Working closely with a member of the graphics team, we fleshed out the initial concept with all new positioning, scenarios, and tagline.
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See the videos here:
Pieces of You Video 1 - LinkedIn

Ford Canada
Tasks
Socials
Highlight: UGC Content & Mustang 60th
In addition to caption copy for Ford vehicles, features, and events, I wrote copy for UGC content shouting out Ford fans and photographers for sharing their content, and contributed to their Ford 'Fan of the Month' promotion. I also had the opportunity to contribute a post for Ford Canada's Mustang 60th anniversary celebration.


Argus Bermuda
Tasks
Editorial, socials, video script
Highlight: 'Health Renewal' infographic video
Our team was tasked with creating a promotional video for Argus covering the rise of healthcare premiums in Bermuda. Requiring a quick turnaround, I wrote and developed the script to client approval and in support of the graphics and animation teams in working within a tight deadline.