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GroupSJR Highlights

Notable projects and highlights from my client portfolio with GroupSJR, a WPP content agency

Interac

Tasks

Editorial, socials, creative strategy

Highlight: 'Pieces of You' campaign

I had the great opportunity to develop a digital security campaign involving an editorial piece, three videos, and supporting socials. Working closely with a member of the graphics team, we fleshed out the initial concept with all new positioning, scenarios, and tagline.

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See the videos here:

Pieces of You Video 1 - LinkedIn

Pieces of You Video 2 - LinkedIn

Pieces of You Video 3 - LinkedIn
 

Ford Canada

Tasks

Socials

Highlight: UGC Content & Mustang 60th

In addition to caption copy for Ford vehicles, features, and events, I wrote copy for UGC content shouting out Ford fans and photographers for sharing their content, and contributed to their Ford 'Fan of the Month' promotion. I also had the opportunity to contribute a post for Ford Canada's Mustang 60th anniversary  celebration.

Argus Bermuda

Tasks

Editorial, socials, video script

Highlight: 'Health Renewal' infographic video

Our team was tasked with creating a promotional video for Argus covering the rise of healthcare premiums in Bermuda. Requiring a quick turnaround, I wrote and developed the script to client approval and in support of the graphics and animation teams in working within a tight deadline.

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