Writer & Video Editor
Hi.
I'm Adam, a professional copywriter based
in Toronto, ON.
​
My job is to write clear and direct messaging for
businesses to engage, inform, and get conversations
started. I've written editorial, social, and video script
content for national brands, along with
landing/webpage design, managing CRM campaigns,
and UX/UI copy.
I also freelance as a video editor and have been
expanding my portfolio of work since 2024.
​
[See my complete work and education history on LinkedIn]
[See my portfolio of video work here]
​

Guiding Principles
-
People are reading more now than ever (even if it is in 280-character chunks).
​
-
But people are pickier about what they choose to read and why (decisions that are made almost instantly).
​
-
To beat the authenticity test: make a promise to the reader and deliver (small or big, doesn't matter).
​
-
And don't be everything to everyone. Know yourself, know your audience, speak to one person at a time.
My Background
Originally from Prince Edward Island, I earned a Bachelors in English from UPEI
in 2012 and a Bachelors of Journalism from the University of King's College in 2015. Moved to Vancouver, BC for close to two years working remotely for an SEO Agency and as a poker dealer on night shifts. I came back east to Toronto to settle down and be closer to family on the east coast.
Since then I've published a variety of short fiction, proposed to my partner, and
started doing freelance video editing on the side.
​
[See examples of my previous work here]
​
LLM Policy?
On the surface, LLM tools offer a lot of power to be unlocked. But they must
always be met in the middle by users with the experience and training to know what's accurate and effective. It's a topic I'm following with interest and one that will be impacting many industries for years to come. I'm always open to discussing the pros and cons of LLM tools and how they can be best applied in day-to-day duties.