Hi

I'm Adam, a professional copywriter and editor

based in Toronto, ON.

My job is to write clear and direct messaging for

businesses to engage, inform, and get conversations

started. I've been responsible for writing editorial,

social, and video script content for major household

brands, along with landing/webpage design, managing

CRM outbound campaigns, and UX/UI copy.

I also do much of my own image editing, HTML/CSS,

design, video cutting and audio mastering.

[See my complete work and education history on LinkedIn]

Guiding Principles

People are reading more now than ever (even if it is in 280-character chunks).

But people are pickier about what they choose to read and why (decisions that are made almost instantly).

To beat the authenticity test: make a promise to the reader and deliver (small or big, doesn't matter).

And don't be everything to everyone. Know yourself, know your audience, speak to one person at a time.

My Background

Originally from Prince Edward Island, I earned a Bachelors in English from UPEI

in 2012 and a Bachelors of Journalism from the University of King's College in 2015. Moved to Vancouver, BC for close to two years working remotely for an SEO Agency and as a poker dealer on night shifts. I came back east to Toronto to settle down and be closer to family on the east coast.

Since then I've published a variety of short fiction, proposed to my partner, and

had many great opportunities in B2B digital marketing. I'm eager to continue applying my skills with an agency or other consultancy and learning new ones along the way.

[See examples of my previous work here]

[See a list of my published writing here]

LLM Policy

LLMs can be useful tools when used properly. But these are not real "AI"

in the way people think about the term. It can cleverly string together text that appears very human-like, but there's no actual thinking or intelligence under the hood. It cannot abstract or cross-reference unrelated ideas and concepts, and is poor at coming up with ideas or content that you couldn't get from a simple google search. Plus, there's a whole sea of murky copyright issues waiting for anyone who overly relies on it and is caught.

What LLMs can be useful for is generating alternates - "give me 5 other ways to

say this existing text but friendlier" - or helping copywriters start a project with some basic building blocks instead of a blank page. If you need an outbound email for example, ask it to give you a basic version that meets your criteria, then edit and rework it from there, sparking new ideas and approaches for yourself along the way.

I've used GPT-4 and Google Gemini, and drafted prompt guides for my places

of work. There is a lot of power to be unlocked, but it cannot be relied upon safely. It must always be met in the middle. It's a topic I'm interested in and one that will be impacting many industries for years to come. I'm always open to discussing the pros and cons of a strategy that incorporates LLM tools.