Hi.

I'm Adam, a professional copywriter based

in Toronto, ON.

My job is to write clear and direct messaging for

businesses to engage, inform, and get conversations

started. I've written editorial, social, and video script

content for national brands, along with

landing/webpage design, managing CRM campaigns,

and UX/UI copy.

I also freelance as a video editor and have been

expanding my portfolio of work since 2024.

[See my complete work and education history on LinkedIn]

[See my portfolio of video work here]

Guiding Principles

People are reading more now than ever (even if it is in 280-character chunks).

But people are pickier about what they choose to read and why (decisions that are made almost instantly).

To beat the authenticity test: make a promise to the reader and deliver (small or big, doesn't matter).

And don't be everything to everyone. Know yourself, know your audience, speak to one person at a time.

My Background

Originally from Prince Edward Island, I earned a Bachelors in English from UPEI

in 2012 and a Bachelors of Journalism from the University of King's College in 2015. Moved to Vancouver, BC for close to two years working remotely for an SEO Agency and as a poker dealer on night shifts. I came back east to Toronto to settle down and be closer to family on the east coast.

Since then I've published a variety of short fiction, proposed to my partner, and

started doing freelance video editing on the side.

[See examples of my previous work here]

[See a list of my published writing here]

LLM Policy?

On the surface, LLM tools offer a lot of power to be unlocked. But they must

always be met in the middle by users with the experience and training to know what's accurate and effective. It's a topic I'm following with interest and one that will be impacting many industries for years to come. I'm always open to discussing the pros and cons of LLM tools and how they can be best applied in day-to-day duties.